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1.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, 2005
Availability: Items available for loan: Zetech Library - Mang'u (1)Call number: HF 5415.13 .M369 2005. Zetech Library - Pioneer (3)Call number: HF 5415.13 .M369 2005, ... Zetech Library - TRC (2)Call number: HF 5415.13 .M369 2005, ...
2.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. by Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2006
Availability: Items available for loan: Zetech Library - Pioneer (1)Call number: HF 5415 .D92 2006.
3.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Zetech Library - Pioneer (3)Call number: HD 9980.5 .Z45 2006, ... Not available: Zetech Library - Pioneer: Checked out (1).
4.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass : McGraw-Hill, c2004
Availability: Items available for loan: Zetech Library - Pioneer (2)Call number: HF 5415. 13 .P387 2004, ... Zetech Library - TRC (2)Call number: HF 5415. 13 .P387 2004, ...
5.
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, and James C. Makens. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Prentice Hall, c2006
Availability: Items available for loan: Zetech Library - Pioneer (1)Call number: TX911.3.M3K68 2006.
6.
Harvard business essentials : marketer's toolkit : the 10 strategies you need to succeed. by Series: Harvard business essentials series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2006
Other title:
  • Marketer's toolkit
Online resources:
Availability: Items available for loan: Zetech Library - Pioneer (1)Call number: MOT HF5415.H24333 2006.
7.
Marketing management / Philip Kotler and Kevin Lane Keller. by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson/Prentice Hall, 2012
Availability: Items available for loan: Zetech Library - Mang'u (1)Call number: HF5415.13 .K64 2012. Zetech Library - Pioneer (2)Call number: HF5415.13 .K64 2012, ... Zetech Library - TRC (2)Call number: HF5415.13 .K64 2012, ...
8.
Marketing : an introduction / Gary Armstrong, by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: Pearson; c2011
Availability: Items available for loan: Zetech Library - TRC (2)Call number: HF5415 .A7 2012, ... Items available for reference: Zetech Library - TRC: Not For Loan (1)Call number: HF5415 .A7 2012.
9.
International marketing / Philip R. Cateora. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston. : McGraw Hill, 2002
Availability: Items available for loan: Zetech Library - Pioneer (2)Call number: HF 1416 .C375 2002, ... Zetech Library - TRC (2)Call number: HF 1416 .C375 2002, ... Items available for reference: Zetech Library - TRC: Not For Loan (1)Call number: HF 1416 .C375 2002.
10.
Marketing : an introduction / Gary Armstrong, by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: Pearson; c2011
Availability: Items available for loan: Zetech Library - Mang'u (2)Call number: HF5415.A72011, ... Zetech Library - Pioneer (4)Call number: HF5415.A72011, ... Zetech Library - TRC (4)Call number: HF5415.A72011, ... Items available for reference: Zetech Library - Pioneer: Not For Loan (1)Call number: HF5415.A72011.
11.
International marketing / Cateora, Philip R...[et.al]. by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston. : McGraw Hill, 2009
Availability: Items available for loan: Zetech Library - Mang'u (2)Call number: HF1416 .C375 2009, ... Zetech Library - Pioneer (1)Call number: HF1416 .C375 2009. Zetech Library - TRC (4)Call number: HF1416 .C375 2009, ... Items available for reference: Zetech Library - TRC: Not For Loan (2)Call number: HF1416 .C375 2009, ...
12.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill, c2006
Availability: Items available for reference: Zetech Library - TRC: Not For Loan (1)Call number: HF5823.B387 2006.
13.
International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw Hill, c1998
Availability: Items available for loan: Zetech Library - TRC (1)Call number: HF1416.I54 1998.
14.
Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, c2004
Availability: Items available for loan: Zetech Library - Mang'u (2)Call number: HF1416 .J43 2004, ... Zetech Library - TRC (5)Call number: HF1416 .J43 2004, ...
15.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill, c2007
Availability: Items available for loan: Zetech Library - TRC (5)Call number: HF5823.B387 2007, ...
16.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Allyn and Bacon, c1993
Availability: Items available for loan: Zetech Library - TRC (1)Call number: HF5415.135 .K47 1993.
17.
Marketing : a practical approach / Peter Rix. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw Hill, 2004
Availability: Items available for loan: Zetech Library - TRC (1)Call number: HF5415 .R5 2004.
18.
Marketing in travel and tourism / Victor T.C. Middleton. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 1994
Online resources:
Availability: Items available for loan: Zetech Library - TRC (1)Call number: G155.A1 M475 1994.
19.
Marketing for hospitality and tourism / Kotler et al. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2014
Availability: Items available for loan: Zetech Library - Pioneer (1)Call number: TX911.3 .M3 K68 2014. Items available for reference: Zetech Library - TRC: Not For Loan (1)Call number: TX911.3 .M3 K68 2014.
20.
International marketing / Philip R. Cateora. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston. : McGraw Hill, 2002
Availability: Items available for loan: Zetech Library - Mang'u (1)Call number: HF1416.C375 2012. Zetech Library - TRC (1)Call number: HF1416.C375 2012.
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